SEMA Auto Salon (formerly International Auto Salon, or IAS) is the Specialty Equipment Market Association's trade and consumer show dedicated to the sport compact car market and youth automotive trends. The newest products, hottest cars, biggest brands and most influential people in the performance and restyling markets take center stage at SEMA Auto Salon.
Consumer access to SEMA's Auto Salon 2005 will be held Saturday and Sunday, May 21-22, in the Atlantic City Convention Center.
A world-class car show competition, musical entertainment, vehicle demonstrations, drifting exhibitions, celebrity appearances, autograph sessions and more round out the action packed weekend for Auto Salon attendees.
You'll see exhibits and vehicles featuring the latest in wheel and tires, suspension systems and components, exhaust and intake upgrades, body kits, lighting, mobile electronics, racing equipment, turbos and superchargers, engine management systems, graphics, accessories and more. Urban lifestyle trends will be showcased in the DUB Zone, and the ultimate lowriders will be shown off by Lowrider Magazine.
Who comes to SEMA Auto Salon? Manufacturers, buyers, media, racers, tuners and fans of racing, performance and restyling products for sport compact cars, trucks and SUVs, just to name a few.